Pen to Paycheck Authors

When We Dig Into Ads Strategies

In this week’s episode, Samantha and Matilda talk about ads - the decisions they can make before and after running them.. and trusting them! 
Next week, Sam and Matilda will be starting a new series! Tune in to find out all about reading reviews... the good, the bad, and the ugly! 
 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/3QHym3m
Most recent book: Heart of the Wolf (Moons & Magic Book 2) https://amzn.eu/d/4HecH3a
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
Help! My Facebook Ads Suck by Mal and Jill Cooper: https://www.amazon.com/Help-Facebook-Ads-Suck-Marketing-ebook/dp/B0C5RWPTL4/

When We Get Results

In this week’s episode, Samantha and Matilda drop back into a discussion about ads as they review their latest attempts, the results, and future actions.
Next week, Sam and Matilda will be trusting themselves... to make all the right decisions and finally set up a plan for future ads. 
 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/3QHym3m
Most recent book: Heart of the Wolf (Moons & Magic Book 2) https://amzn.eu/d/4HecH3a
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
Help! My Facebook Ads Suck by Mal and Jill Cooper: https://www.amazon.com/Help-Facebook-Ads-Suck-Marketing-ebook/dp/B0C5RWPTL4/
Bookbub Ads Expert by David Gaughran: https://www.amazon.com/BookBub-Ads-Expert-Marketing-Publishing-ebook/dp/B07P57V38D/

When We Suck at Selling Ourselves

In this week’s episode, Samantha and Matilda figure out how they can be their most authentic self in their messaging.
Next week, Sam and Matilda will be doing the hard work and reading the results of their ads... and trying to figure out the next steps to success...
 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/3QHym3m
Most recent book: Heart of the Wolf (Moons & Magic Book 2) https://amzn.eu/d/4HecH3a
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
Nothing this week - but check out previous episodes for helpful links. 

When We Put Our Money Where Our Mouths Are

In this week’s episode, Samantha and Matilda talk about trusting the process, specifically when it comes to ads!
Next week, Sam and Matilda will try to figure out the best way to be authentic to themselves in their messaging.
 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/3QHym3m
Most recent book: Heart of the Wolf (Moons & Magic Book 2) https://amzn.eu/d/4HecH3a
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
Nothing this week - but check out previous episodes for helpful links. 

When We Uncover Our Obstacles

In this week’s episode, Samantha and Matilda deep dive into how contingency plans accidentally uncovered some mindset blocks that need to be dealt with!
Next week, Sam and Matilda will be starting a new series called 'Putting our money where our mouth is', and the first episode will be about trusting the process... especially when it comes to ads!
 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/3QHym3m
Most recent book: Heart of the Wolf (Moons & Magic Book 2) https://amzn.eu/d/4HecH3a
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
Nothing this week - but check out previous episodes for helpful links. 

When We Research Resistance

In this week’s episode, Samantha and Matilda talk about R&D as indie authors: the opportunities, the set backs, and the future of their careers. 
Next week, Sam and Matilda will talk about contingencies within the self publishing world they're living in!
 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/3QHym3m
Most recent book: Heart of the Wolf (Moons & Magic Book 2) https://amzn.eu/d/4HecH3a
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
Wish I’d Known Then for Writers: Capitalizing on Trends While Staying True to Genre Expectations with Lynn Morrison and Anne Radcliffe: https://youtu.be/RBOkZWyO8D0?si=k12uS70eT21KJwO7
Alan Garner (who looks nothing life Sam): https://en.wikipedia.org/wiki/Alan_Garner

When Actions Can't Be Excused

In this week’s episode, Samantha and Matilda talk about how they keep themselves accountable; what tactics do they use? What do they want to use in the future?
By next week, Sam and Matilda will share their R&D list... intrigued? You should be! Tune in to hear all about it!
 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/3QHym3m
Most recent book: Heart of the Wolf (Moons & Magic Book 2) https://amzn.eu/d/4HecH3a
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
 
4thewords: https://app.4thewords.com/
OhWrite: https://ohwrite.co/
Write or Die: https://writeordie.com/
Gretchen Ruben’s Four Tendencies Quiz: https://gretchenrubin.com/quiz/the-four-tendencies-quiz/
Indie Authors Ascending Discord: https://discord.gg/dye7mPtC
Wordtracker app: https://apps.apple.com/gb/app/word-tracker/id1541495523

When Schedules Are Strengthened

Samantha and Matilda have incredibly different schedules, and they're discussing what works and what doesn't in this week's episode!
 
Next week Sam and Matilda will talk all about accountability and the tactics they implement to help keep themselves on track. 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
Nothing this week but don't forget to subscribe, tell all your friends, leave a review and follow us on social media! 

When Q3 Is Reviewed

Samantha and Matilda are wrapping up their Q3, and delving into what they have planned for the last quarter of the year!
 
Next week Sam and Matilda will be starting a NEW series about professionalising, with an episode on scheduling.
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
Nothing this week but don't forget to subscribe, tell all your friends, leave a review and follow us on social media! 

When Income Isn't Coming

Samantha and Matilda discuss income in this week's episode. Where it comes from NOW, and where it could come from in the future.
 
Next week Sam and Matilda will be wrapping up their Q3 goals - did they tick everything off the list, or have they fallen behind in any of their plans? Tune in next week to see, and don't forget to subscribe!
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
Chill and Prosper by Denise Duffield-Thomas: https://www.amazon.com/dp/B09FPGG9W5/
Money Archetype Quiz: https://www.denisedt.com/chill
Indie Authors Ascending Discord: https://discord.gg/dye7mPtC
The Big Leap by Gay Hendricks: https://www.amazon.com/dp/0061735361/
The Genius Zone by Gay Hendricks: https://www.amazon.com/dp/B07S7L6FV2/
Write to Riches by Renee Rose: https://www.amazon.com/dp/B09RW43WWS/