Pen to Paycheck Authors

Welcome to pen to Paycheck Authors podcast. We’re two indie authors; Matilda Swift, author of quintessentially British Cozy Mysteries, and Sam Cummings, author of Young Adult books about magic, myths, and monsters.

With over a dozen books between us, and still a long way to go towards the ‘quit the day job’ dream, we’re here to write our way to financial success.

Listen along for our mastery through missteps journey

Episodes

Jan 24, 2024

56 min

In this week’s episode, Samantha and Matilda talk about their experience with Facebook ads, what they have already learned from past experience, and what plans they have to gain success in the future.
By next week, Sam and Matilda have deep dived into their money mindset, their spending plans, and the dreaded 'budget'. 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
 
Mark Dawson’s Self Publishing Formula Ads for Authors: https://learn.selfpublishingformula.com/p/adsforauthors
Mal Cooper’s Help! My Facebook Ads Suck: https://www.amazon.co.uk/dp/B07YN78GC4
Bryan Cohen: https://bryancohen.com/
Matthew J Holmes: https://www.matthewjholmes.com/
Great Facebook page examples:
J M Miller: https://www.facebook.com/j.m.miller.author
Jennifer L Armentrout: https://www.facebook.com/JenniferLArmentrout

Jan 17, 2024

46 min

In this week’s episode, Samantha and Matilda break down their own marketing attempts in 2023, and discuss what worked and what didn't, covering what marketing ideas they have for the next 12 months. 
By next week, Sam and Matilda will come back together to break down their understanding of Facebook ads; what their experience is with the system, and how they plan on getting results. 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
Mentioned on the show:
Matilda’s cover designer for both the new and original Heathervale Mysteries covers: http://goonwrite.com/
The source of much knowledge, especially which promo sites are worthwhile, David Gaughran: https://davidgaughran.com/best-promo-sites-books/
Cozy mystery author extraordinaire, Tonya Kappes: https://tonyakappes.com/
Next Level Authors Podcast: https://www.danielwillcocks.com/podcasts/nextlevelauthors/
Rebel Author Podcast: https://sachablack.co.uk/the-rebel-author-podcast/
Wish I’d Known Then…For Writers: https://wishidknownforwriters.com/
Bookfunnel: https://bookfunnel.com/

Jan 15, 2024

30 min

In this week’s episode, Samantha and Matilda make their 2024 plans…then remake them to factor in all the different hats self-publishers need to wear.
By next week, Sam and Matilda will have completed a marketing audit to as the first step on their plans for 2024.
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
Mentioned on the show
Profit First by Mike Michalowicz: https://www.amazon.com/dp/073521414X/
ALLi (Alliance of Independent Authors): https://www.allianceindependentauthors.org/
Orna Ross: https://ornaross.com/
Join Orna’s patreon, or take part in her weekly check-ins for free here: https://www.patreon.com/OrnaRoss

Copyright 2024 All rights reserved.

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