Pen to Paycheck Authors

When Butter Makes Books Better

In this week’s episode, Samantha and Matilda discuss the gloriously delicious writing tool that is lovingly called BUTTER, but also known as Universal Fantasy. 
 
Next week Sam and Matilda will chat about their writing process and how they feel about writing IN the marketable moments that make books better!
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
7 Figure Fiction by T. Taylor:
https://www.goodreads.com/book/show/59014783
Universal Fantasy Discussion Group on Facebook:
https://www.facebook.com/groups/7figurefiction/?ref=share
Universal Fantasy Substack:
https://7figurefiction.substack.com/
GoOnWrite book cover designer extraordinaire:
http://goonwrite.com/

When X Meets Y

In this week’s episode, Samantha and Matilda talk about everyone's favourite marketing tactic - X meets Y!
 
Next week Sam and Matilda will discuss what Butter is and how, when, and how much should be added to the story mix.
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
The Unfortunate Side Effects of Heartbreak and Magic by Breanne Randall: https://www.goodreads.com/en/book/show/75532088
Big Magic by Elizabeth Gilbert: https://www.goodreads.com/book/show/24453082
7 Figure Fiction by T. Taylor: https://www.goodreads.com/book/show/59014783

When Q1 is Reviewed

In this week’s episode, Samantha and Matilda review the first quarter of the year - what they planned to do, what they managed to do, and what is getting kicked into the next few months.
 
Next week Sam and Matilda will start a new topic: Writing as marketing. The first discussion point will be X meets Y marketing!
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
Wiser than Me with Julie Louis-Dreyfus: https://lemonadamedia.com/show/wiser-than-me-with-julia-louis-dreyfus/

When Rebranding Isn't Relaunching

In this week’s episode, Samantha and Matilda discuss rebranding and relaunching. Are they the same thing, or are they different beasts entirely? 
By next week, Sam and Matilda will have reviewed the first quarter of the year and come together to talk about their wins, their failures, and what they have planned for the next quarter. 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
 
Kate Pickford: https://www.youtube.com/@kathrynpickford4705
C.N. Rowan: https://www.facebook.com/cnrowan

When Pen Names Are No More

In this week’s episode, Samantha and Matilda get personal about pen names and personas. Who is using a pen name? Who wishes they weren't? And what does it mean to use an online persona?!
By next week, Sam and Matilda will have given some thought to their plans on any rebranding and relaunching they have on the calendar for this year.
 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
 
Publishing Rodeo podcast: https://publishingrodeo.wordpress.com/

When Consistency Conquers All

In this week’s episode, Samantha and Matilda look at how consistency can make or break your branding!
By next week, Sam and Matilda will be discussing pen names vs personas.
 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
 
Skye Warren’s newsletter: https://mailchi.mp/skyewarren/the-branding-myth
The Black Heron podcast episode: https://youtu.be/n8ZUvXomrrw?si=vcDQW2R2uwIHOfH-
The No Stupid Questions podcast episode: https://youtu.be/7btH7kE_SEg?si=IZu64Nkw3g2o_jLh
The Cozy Mystery Clubhouse Facebook group: https://www.facebook.com/groups/cozymysteryclubhouse/
Authors mentioned: Lynn Morrison, Benedict Brown, Skye Warren, Tonya Kappes

When Authors Loom Large

In this week’s episode, Samantha and Matilda take a look at the way other authors use branding across their platforms and books. 
By next week, Sam and Matilda will have looked at the importance of branding consistency.
 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
 
Colour theme from image (Adobe), which IS free: https://color.adobe.com/create/image
Rocket Expansion Author Branding Article: rocketexpansion.com/author-branding
Palette generator: https://coolors.co/

When Branding Bites

In this week’s episode, Samantha and Matilda had set out to complete their branding manifestos/bibles, but things didn't go quite to plan...
By next week, Sam and Matilda are going to look at how other authors use branding, and see if that helps them figure out their own branding plans.
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
 
Joffe Books: https://www.joffebooks.com/
How to Build an Author Brand: https://publishdrive.com/how-to-build-an-author-brand.html

When Stand Outs Strike

In this week’s episode, Samantha and Matilda try to strike the right balance of standing out, and fitting in when it comes to writing in their specific genres. 
By next week, Sam and Matilda will be diving into their author brand identities. 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
Fourth Wing tropes https://www.theauthorstack.com/p/fourth-wing-fantasy-eleven-tropes
7 Figure Fiction by T Taylor https://www.amazon.com/dp/B09FGZQV4D/

When Niches Get Riches

In this week’s episode, Samantha and Matilda discuss the ever complicated topic of niches. What is a niche, and how does defining it help further your writing career?
By next week, Sam and Matilda will have taken a look at their positioning within the author stratosphere so they can discuss standing out & fitting in.  
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
How to find your niche: https://kobowritinglife.com/2023/04/17/how-to-find-your-niche-and-does-every-writer-need-one/
 
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