Pen to Paycheck Authors

Welcome to pen to Paycheck Authors podcast. We’re two indie authors; Matilda Swift, author of quintessentially British Cozy Mysteries, and Sam Cummings, author of Young Adult books about magic, myths, and monsters.

With over a dozen books between us, and still a long way to go towards the ‘quit the day job’ dream, we’re here to write our way to financial success.

Listen along for our mastery through missteps journey

Episodes

Apr 3, 2024

47 min


In this week’s episode, Samantha and Matilda review the first quarter of the year - what they planned to do, what they managed to do, and what is getting kicked into the next few months.
 
Next week Sam and Matilda will start a new topic: Writing as marketing. The first discussion point will be X meets Y marketing!
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
Wiser than Me with Julie Louis-Dreyfus: https://lemonadamedia.com/show/wiser-than-me-with-julia-louis-dreyfus/

Mar 27, 2024

45 min


In this week’s episode, Samantha and Matilda discuss rebranding and relaunching. Are they the same thing, or are they different beasts entirely? 
By next week, Sam and Matilda will have reviewed the first quarter of the year and come together to talk about their wins, their failures, and what they have planned for the next quarter. 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
 
Kate Pickford: https://www.youtube.com/@kathrynpickford4705
C.N. Rowan: https://www.facebook.com/cnrowan

Mar 20, 2024

50 min

In this week’s episode, Samantha and Matilda get personal about pen names and personas. Who is using a pen name? Who wishes they weren't? And what does it mean to use an online persona?!
By next week, Sam and Matilda will have given some thought to their plans on any rebranding and relaunching they have on the calendar for this year.
 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
 
Publishing Rodeo podcast: https://publishingrodeo.wordpress.com/

Mar 13, 2024

1hr 36 sec

In this week’s episode, Samantha and Matilda look at how consistency can make or break your branding!
By next week, Sam and Matilda will be discussing pen names vs personas.
 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
 
Skye Warren’s newsletter: https://mailchi.mp/skyewarren/the-branding-myth
The Black Heron podcast episode: https://youtu.be/n8ZUvXomrrw?si=vcDQW2R2uwIHOfH-
The No Stupid Questions podcast episode: https://youtu.be/7btH7kE_SEg?si=IZu64Nkw3g2o_jLh
The Cozy Mystery Clubhouse Facebook group: https://www.facebook.com/groups/cozymysteryclubhouse/
Authors mentioned: Lynn Morrison, Benedict Brown, Skye Warren, Tonya Kappes

Mar 6, 2024

56 min

In this week’s episode, Samantha and Matilda take a look at the way other authors use branding across their platforms and books. 
By next week, Sam and Matilda will have looked at the importance of branding consistency.
 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
 
Colour theme from image (Adobe), which IS free: https://color.adobe.com/create/image
Rocket Expansion Author Branding Article: rocketexpansion.com/author-branding
Palette generator: https://coolors.co/

Feb 28, 2024

43 min

In this week’s episode, Samantha and Matilda had set out to complete their branding manifestos/bibles, but things didn't go quite to plan...
By next week, Sam and Matilda are going to look at how other authors use branding, and see if that helps them figure out their own branding plans.
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
 
Joffe Books: https://www.joffebooks.com/
How to Build an Author Brand: https://publishdrive.com/how-to-build-an-author-brand.html

Feb 21, 2024

39 min

In this week’s episode, Samantha and Matilda try to strike the right balance of standing out, and fitting in when it comes to writing in their specific genres. 
By next week, Sam and Matilda will be diving into their author brand identities. 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
Fourth Wing tropes https://www.theauthorstack.com/p/fourth-wing-fantasy-eleven-tropes
7 Figure Fiction by T Taylor https://www.amazon.com/dp/B09FGZQV4D/

Feb 14, 2024

31 min

In this week’s episode, Samantha and Matilda discuss the ever complicated topic of niches. What is a niche, and how does defining it help further your writing career?
By next week, Sam and Matilda will have taken a look at their positioning within the author stratosphere so they can discuss standing out & fitting in.  
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
How to find your niche: https://kobowritinglife.com/2023/04/17/how-to-find-your-niche-and-does-every-writer-need-one/
 
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Feb 7, 2024

57 min

In this week’s episode, Samantha and Matilda talk about the platforms that support their writing careers, from creating graphics and book covers, to how they format their books. 
By next week, Sam and Matilda will talk about their niches. What niches ARE, and how they plan on drilling down to find success! 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
 
Spa Girls 429 - How to Create Your Author Business Plan: https://www.selfpublishingauthorspodcast.com/spa-girls-ep-429-how-to-create-your-author-business-plan/
Novel Marketing Podcast - How to Use Goodreads to Promote your Book: https://www.authormedia.com/how-to-promote-books-goodreads/
Bookfunnel: https://bookfunnel.com/
Story Origin: https://storyoriginapp.com/
Prolific Works: https://www.prolificworks.com/
20BooksTo50k Facebook Group: https://www.facebook.com/groups/20Booksto50k/
Mailerlite: https://www.mailerlite.com/
Mailchimp: https://mailchimp.com/
Draft2Digital: https://www.draft2digital.com/
Books2Read: https://books2read.com/
Vellum: https://vellum.pub/
Atticus: https://www.atticus.io/
Canva: https://www.canva.com/
Bookbrush: https://bookbrush.com/
Photopea: https://www.photopea.com/
Publisher Rocket: https://publisherrocket.com/
Dave Chesson’s Kindelpreneur: https://kindlepreneur.com/
Book Report: https://www.getbookreport.com/
Goodreads: https://www.goodreads.com/
Wordpress: https://wordpress.org/
Bluehost: https://www.bluehost.com/
Joanna Penn website guide: https://www.thecreativepenn.com/website-email-help/
Squarespace: https://www.squarespace.com/
Clubhouse: https://www.clubhouse.com/

Jan 31, 2024

41 min

In this week’s episode, Samantha and Matilda talk about their money mindset!
By next week, Sam and Matilda will have collected information on the platforms they use to self publish, and discuss business plans. 
Where to find Sam and Matilda:
SAM IG: @sammowrimo
Website: www.samantha-cummings.com
Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F
Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j
MATILDA IG: @matildaswiftauthor
Website: MatildaSwift.com
Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)
Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)
 
Mentioned on the show:
 
Write to Riches by Renee Rose (also check out her Author Abundance Central group on Facebook): https://www.amazon.com/dp/B09RW43WWS/
Your Journey Into Abundance by H L Savino:https://www.amazon.com/dp/B087D4CXT2/
We Should All Be Millionaires by Rachel Rogers (she also has a podcast called Hello Seven): https://www.amazon.com/dp/B08BYYMZG3/
Become a Fearless Writer by Nina Harrington: https://www.amazon.com/dp/B071R9X1JG/
5 Steps to Author Success by Rachel McLean (turns out it doesn’t have ‘Bestseller’ in the title, but Matilda was close): https://www.amazon.com/dp/B09MG97Q15/
Six Figure Authors Podcast (worth listening to the backlist and also keeping on your feed as they sometimes add new episodes): https://6figureauthors.com/
 

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